SmartTUBE Technical Datasheet
Complete OTT/IPTV service delivery platform for operators and content providers
Overview
SmartTUBE is a comprehensive middleware solution enabling telecom operators, content owners, and media companies to launch and operate video streaming services. It combines a powerful backend platform (SmartTUBE SDP) with native multi-screen applications, delivering everything needed for end-to-end service delivery.
Key Capabilities
Service Delivery
- Live TV with EPG integration
- Catch-up TV, Time-shift, Restart TV, Pause Live
- Video on Demand (TVoD, SVoD, AVoD, FVoD)
- Network PVR with quota management
- Pay-per-view events
- Radio station streaming
Subscriber Management
- Service account and device lifecycle management
- Multi-profile support with parental controls
- Flexible pricing plans and service bundles
- Trial period and promotion management
- OSS/BSS integration via REST API
Content Management
- TV channel organization and numbering
- EPG import (XMLTV, SmartLabs XML)
- VoD catalog with rich metadata
- Multi-language support
- Regional content restrictions
- Content provider integrations
Monetization
- Subscription packages with recurring billing
- Transactional rentals with configurable periods
- Advertising-supported content (VAST integration)
- Discount and promo code management
- Multiple price lists per content type
Marketing Tools
- Configurable home screen and content rails
- Banner carousel with scheduling and targeting
- Content recommendation engine
- Targeted subscriber notifications (push, in-app)
- Dynamic ad insertion
Architecture
SmartTUBE consists of two main components:
| Component | Description |
|---|---|
| SmartTUBE SDP | Backend platform for service delivery, subscriber management, content management, and business operations. Managed via web-based Admin Console. |
| SmartTUBE Apps | Native client applications providing consistent user experience across all screens. See SmartTUBE Apps Datasheet for platform details. |
Functional Modules
- Subscriber Management — accounts, devices, profiles, pricing, multitenancy
- Content Management — channels, EPG, VoD, regional restrictions
- Marketing — banners, rails, recommendations, notifications
- Reporting & Analytics — consumption stats, subscriber activity, demand insights
- System Management — device provisioning, automation, access control
Supported Platforms
SmartTUBE Apps deliver native experiences across all major device categories:
- Smart TVs — Samsung Tizen, LG webOS, Hisense VIDAA
- Mobile — iOS 12+, Android 7.0+
- Streaming devices — Android TV, Amazon Fire TV
- Set-top boxes — Linux-based (SmartSDK), Android-based (AOSP)
- Web — Chrome, Firefox, Edge, Safari
For detailed platform versions and feature matrices, see the SmartTUBE Apps Datasheet.
Integration
SmartLabs Ecosystem
| Product | Integration |
|---|---|
| SmartMEDIA | Content delivery, transcoding, DVR recording, ad insertion |
| SmartCARE | Quality monitoring, session analytics, user-based recommendations |
| UDRM | Multi-DRM license management |
Third-Party Systems
- OSS/BSS — Subscriber provisioning and billing via REST API
- Payment gateways — Transaction processing integration
- CDN — Multi-CDN support with intelligent routing
- Ad servers — VAST-compliant dynamic ad insertion
- EPG providers — Automated import from multiple sources
- Content providers — Standardized VoD integration schemes
Business Models
| Model | Description |
|---|---|
| SVOD | Subscription-based access to content libraries |
| TVOD | Transactional rentals with configurable viewing periods |
| AVOD | Ad-supported free content |
| FVOD | Free video on demand |
| PPV | Pay-per-view for live events (flat rate or per-minute) |
| Hybrid | Any combination of models per content or subscriber segment |
Deployment Options
- Single-tenant — Dedicated instance for one operator
- Multi-tenant — Shared platform with tenant isolation for regional operators, MVNOs, or white-label services
Security
| Layer | Capabilities |
|---|---|
| Content Protection | Multi-DRM support (Widevine, FairPlay, PlayReady via SmartMEDIA) |
| Stream Authorization | Token-based access with JWT validation |
| Output Protection | HDCP, CGMS-A/WSS on supported STBs |
| Watermarking | Dynamic subscriber identification overlay |
| Access Control | Device activation, session management, geolocation restrictions |
| Parental Controls | PIN-protected age restrictions per user profile |
Why SmartTUBE
| Differentiator | Benefit |
|---|---|
| Complete solution | Backend platform + native apps in one integrated package |
| Multi-screen coverage | Native apps for all major device platforms |
| Flexible monetization | Support for any business model or combination |
| Ecosystem integration | Pre-integrated with SmartMEDIA, SmartCARE, UDRM |
| Multitenancy | Single platform instance serving multiple virtual operators |
Next Steps
- Request Demo — See SmartTUBE in action with a guided demonstration
- Contact Sales — Discuss your requirements with our team
Ready to learn more about SmartTUBE?